Based on decades of research from the High Performance Institute and used by high performers and leaders across dozens of countries.
See measurable results in your first week
✔ Clear 9am Priorities: Set your top 3 priorities every morning so you always know what to focus on first
✔ Deep Work by Noon: Unlock 90 minutes of distraction-free focus. Install two daily routines that reduce burnout (no extra busywork)
✔ Evenings Back: Close your laptop by 7pm and enjoy device-free nights Monday-Friday
✔ Energy That Lasts: Install a 20-minute morning routine and a 10-minute evening shutdown to stay energized and focused all day
✔ Weekly Wins You Can Track: Take one bold action and hit one measurable milestone every single week
✔ Aligned Actions: Tie your daily efforts to your 12-month vision so you’re always moving toward what matters most
Powered by Certified High Performance Coaching™ (CHPC)
spots are limited — pick a time now
Work, home, goals - everything is “now.” Your calendar wins; your energy loses.
Path: Cut one commitment and install two simple daily routines
to create margin.
You’re maintaining your edge but unsure how to keep it without costing health or relationships.
Path: Translate your top values into your top three priorities so performance and peace can coexist
You always deliver but you’re
running on empty and
joyless.
Path: Diagnose your #1 burnout trigger and remove it first
(fast win).
You’ve succeeded, but the next
chapter is fuzzy and hesitation grows.
Path: Get clarity on what actually matters so decisions get easier (and bolder).
Stop investing energy resisting what you don’t want — install habits that stick

I’m Hovhannes Hunanyan, a Certified High Performance Coach™ helping driven and ambitious individuals and leaders break out of overwhelm and step into consistent clarity, energy, and intentional action. My work blends behavioral psychology, identity-level alignment, and high-performance science—shaped by my own journey of rebuilding from nothing after immigrating with no network and 363 rejections. I know what it means to rise with integrity, focus, and purpose.
I built this system for people who refuse to settle. In the first week, you’ll anchor your values into clear priorities, install a simple morning rhythm, and create space for focused action. From there, weekly breakthrough coaching is reinforced by your Session-Specific Performance AI and daily theme-aligned prompts—structured support that keeps you aligned, grounded, and moving forward between sessions.
Why it works: This system blends a structured weekly curriculum with daily reinforcement. Each session strengthens one of the high-performance habits proven to create lasting success. It’s not more to do; it’s the structure that finally makes follow-through possible.
Proof: Certified High Performance Coaching™ is trusted worldwide for a reason: clients consistently gain clearer thinking, steadier energy, better relationships, and a stronger sense of direction within weeks. The results feel real in their decisions, their leadership, and their daily life.
Read my full story here.

Real Results, Real Lives Changed
FREQUENTLY ASKED QUESTIONS
If you're feeling successful on paper but your days lack fulfillment, and you're ready to take actionable steps, then this is absolutely for you. High Performance Coaching is about aligning your daily experiences with your aspirations, ensuring that success feels as good as it looks.
Most high achievers who come to me say the same thing at first: “I don’t have time.”
That’s exactly the sign that something needs to change. If you consistently feel short on time, it’s rarely a calendar problem. It’s a misalignment problem.
It’s using energy, focus, and decision-making on the wrong things, in the wrong sequence, or without a clear standard for what actually matters.
In this coaching, we fix that fast.
We audit where your time is leaking, install a simple weekly structure, and redirect your focus toward the actions that actually move your life and goals forward. When you start using your time more effectively, you earn time back through clarity, better decisions, and higher-quality output.
The real question becomes:
If you could reclaim hours each week, reduce overwhelm, and work on the things that truly matter, would that be worth your time right now?
I understand. Investing in yourself is a serious decision.
But consider this: What is the cost of staying exactly where you are?
Burnout, misalignment, and stalled growth have a price too, and they compound quietly over time. High Performance Coaching is designed to shift your clarity, energy, relationships, and results in ways that ripple through every area of your life.
Clients often say it became the turning point that finally aligned who they were on paper with how they felt in their life.
Absolutely. I encourage it.
Most partners don’t want to see the person they love struggling or carrying everything alone.
If you haven’t had an open conversation about how heavy this feels for you, this may be the moment to include them.
You’re welcome to bring your spouse into the free session for a few minutes so they understand the process, the purpose, and how this coaching supports the whole family.
When both partners are aligned, growth becomes easier—emotionally, practically, and long-term.
It's completely normal to feel uncertain when starting something new. This is exactly when having support makes all the difference. I'll be here to guide you step-by-step, holding your hand through the process and keeping you accountable. You'll have access to me and a learning journey designed to build your confidence and skills over time. Remember, it's okay to seek help when you're just getting started—that's why I'm here for you. Together, we'll navigate this path and ensure you have the support you need to succeed.
Each session is a focused, one-on-one conversation where we work on your specific goals and challenges. I’ll guide you through proven frameworks to help you gain clarity, build confidence, and take action. You’ll leave every session with clear takeaways and strategies to implement right away. It’s all about helping you move forward with purpose and momentum.
The program spans 90 days, with 12 sessions. We focus on achieving Week-1 wins to build belief, then continue to build momentum throughout the program.
Results vary depending on your goals and commitment, but most clients report feeling more clarity, energy, and confidence within the first few sessions. Over time, you’ll notice improvements in productivity, relationships, and overall life satisfaction. Many clients say they achieve breakthroughs they’ve been stuck on for years.
I’m committed to delivering real value in every session.
If coaching isn’t meeting your expectations, we’ll have an open, honest conversation about it.
I also offer an exceptional guarantee for new clients: If after six sessions you’ve shown up fully, applied the tools, and still don’t feel meaningful progress, I’ll refund your investment.
This ensures you feel confident, supported, and secure in your investment. You deserve transformation, not uncertainty.
No, High Performance Coaching is not therapy. While therapy often focuses on healing past wounds, coaching is about helping you move forward and achieve your goals. It’s action-oriented and focused on building habits, strategies, and mindsets that lead to success in all areas of your life.
Not at all! Just come as you are. During our first session, we’ll discuss your goals and challenges, and I’ll guide you through the process from there. If there’s anything specific I’d like you to think about or prepare, I’ll let you know ahead of time.
If you’re feeling stuck, unmotivated, or unsure about your next steps, that’s often a sign you’re ready for coaching. High Performance Coaching is for anyone who wants to grow, achieve more, and feel more fulfilled in life. If you’re ready to invest in yourself and take action, you’re ready for coaching.
At the end of the strategy session and training, I’ll share how you can take the next step if you decide to continue your high-performance journey with personalized one-on-one coaching or group coaching programs. You’ll leave the sessions with actionable strategies and clarity on your next steps.

You’ll get:
• Your HPI scores across Clarity, Energy, Courage, Productivity, Influence, Necessity
• Comparison vs. the general public and the top 15% of high performers