I’m Hovhannes Hunanyan, a Certified High Performance Coach™, and my journey into this work began long before I ever called it “coaching.” It began during one of the most uncertain seasons of my life, a season marked by starting over, redefining who I was, and learning how to rise when everything felt unfamiliar.

Years ago, I made the decision to leave everything I knew and begin a new life in a country where I didn’t speak the language well, didn’t understand the system, and didn’t have stability to lean on. The transition was harder than I expected. I missed my family. I missed the sense of belonging. And there were days when even simple tasks felt overwhelming.

There was a moment—quiet, but defining—when I realized how lost I felt. Not broken. Not defeated. Just disconnected from myself. I didn’t know how to find direction again.

But in that uncertainty, something unexpected happened. On Christmas night my wife gave me a simple gift: a pair of wireless headphones.

To anyone else, it might have been a small thing. But for me, it became the bridge back to myself. With those headphones, I started listening to mentors, to ideas, to stories, to possibilities I had forgotten were available to me. What began as a way to cope slowly became a way to grow.
Each day, I walked and listened. Each day, I learned a little more. And each day, I felt a spark returning clarity, courage, curiosity, hope.

That was the beginning of my transformation.
Not a dramatic moment. A quiet, deliberate awakening.

I rebuilt my confidence piece by piece. I rebuilt my habits with intention. I rebuilt my identity by choosing who I wanted to become, not who my circumstances suggested I was.

Through thousands of hours learning and dozens of small decisions, I discovered something I had never been taught before:
when you align your identity, your habits, and your values, you create a life that feels like your own.

That realization didn’t just change my life; it became my calling.

Why I Coach Today

As I grew, people around me began to notice the shifts—clearer decisions, calmer energy, stronger purpose. And I started helping others make the same changes: family members, friends, coworkers, people facing uncertainty, burnout, or the quiet dissatisfaction of “I should be further than this.”

This was before I knew the word for it. Before CHPC. Before the certifications. Before the frameworks.

I was coaching long before I studied coaching. The training simply gave language to what I already knew in my bones.

Today, as a Certified High Performance Coach™, my work is rooted in the principles that transformed my life:

• Clarity, because without it, even effort feels empty.

• Energy, because growth requires aliveness, not burnout.

• Courage, because every new season demands a new version of you.

• Alignment, because success without integrity feels hollow.

• Presence, because your life happens in the moments you’re awake to it.

My mission is simple:
to help people return to themselves and rise.

What I Ask of You

Come to this process with honesty. Come with your ambition. Come with the willingness to act, even when it’s uncomfortable.

I’ll bring the structure, the tools, the system, and the environment designed to support your clarity, consistency, and momentum.
Together, we’ll create a life that feels honest, aligned, and fully alive. Your next chapter isn’t written yet. But you don’t have to write it alone.